Since the exhibition is a professional business trade event, the visitor profile of the fair will be dedicated to attract Iranian growers of vegetables, fruits, flowers, plants, shrubs and trees, as well as importers & traders of greenhouses & related equipment, horticulture machinery, refrigeration, irrigation systems and other horticultural supplies, agricultural chemicals, packaging, crop protection, fertilizers, peat, substrates, new seed & plant varieties of vegetables, fruits, flowers & plants, propagation, etc